FEATURED CUSTOM WEBSITE DEVELOPMENT
Tailored By InnovationV
PALMETTO GASTROENTEROLOGY & HEPATOLOGY
Specializes in Digestive Care in Aiken, South Carolina
As a digestive clinic, Palmetto Gastroenterology & Hepatology (PGH) provided us with an interesting challenge. They needed a way to present a large amount of medical information that would be easily accessible. Although this is a very common request, PGH has a ton of information detailed about what their services cover and why a client would want to come to them in the first place. In order to maintain their descriptive nature without overwhelming their target audience, usually between the ages of 40 and above. Special care needed to be taken in consideration to ensure visibility and usability of all of their information. We needed to work closely with the marketing agents at The South Company to ensure an effective solution.
PGH also required an emailing system that would work for their patient gateway. Their main concern was that it was secure, fast, and easy to maintain. To re-create the wheel in this case would have been a daunting task. So we quickly decided to search for an alternative solution that would work for them.
CUSTOM LAYOUT SOLUTION
We decided to go with a fully custom solution. We organized and reduced the 20 to 30 pages of content of their previous website. After several months of using different style ideas, South Company and InnovationV agreed to a one paged layout with pop up windows filled with sections of the information so that users could choose what information they wanted to see easily.
We used Zurb’s Foundation front-end framework for the modules and menus, and a little creative coding to present their content with a modern edge. For the background we went with a looping video background showcasing PGH’s building. That way potential clients have a visual image of what they are looking for. With overlapping banner images for an out-of-the-box presentation, we gave PGH Clinic a way to stand out from their competition.
Pop-up Window Module
Custom Hover Buttons
To fix their emails, we resorted to Google Business Professional Email system in order for PGH to have the 24 hour technical support they needed in case of a crisis. Of course, InnovationV has their backs if a crisis were to happen during our regular business hours; however, this solution provided them with an alternative option to create peace of mind. At InnovationV, we aren’t afraid to use other reliable options to give our clients the best experience.