You’ve been at your desk all day. You sit back for a moment and take a deep breath. Your eyes are burning from staring at email after email after email. You’ve sent so many in the past week to multiple clients and barely gotten any responses. What’s going on? You decide to give a few clients a call to follow up and they all have the same hint of confusion in their voice. “What email?” Ah, one of the scariest questions one could ask in the office. In this case, your emails are going straight to the receiver’s spam box! If you hadn’t called, this potential new client would have likely assumed that you ignored their interest and have bad business strategies. Avoid situations like these, and gain some extra bonuses, with InnoVationV’s email management services.

What Are Email Management Services?

Recently, we partnered with EasyDMARC, a company who puts a heavy emphasis on helping enhance email security, visibility, reputation, and deliverability around the globe. You may or may not have heard of DMARC before. It’s an email authentication protocol that merges Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) together and stands for “Domain-based Message Authentication, Reporting, and Conformance.”

With the use of SPF and DKIM, DMARC can assist you in fighting against spam and phishing attacks by proving a sender, and their email message, to be authentic. Who doesn’t like an extra layer of protection, especially when it comes to something like the business you’ve grown from the ground up? You promise your customers confidentiality through online communications and/or transactions and you want to be able to hold your word. If you already see most, if not all, weird emails going to your spam folder, what’s the big deal? Why is EasyDMARC something you should even consider? Well…

Why EasyDMARC is Essential for Your Business

The DMARC email authentication protocol is not only something that directs incoming “phishy” messages to your spam folder. It protects spammers from infiltrating your business and ultimately driving customers away or putting them at risk of spoofing as well. Without this added safeguard, spammers or scammers can send emails pretending to be you and to spread false information or, even worse, ask for your customers’ sensitive information. This simple, extra barrier is a great way to maintain and even improve trust within each business transaction.

Additionally, with EasyDMARC, you’ll be able to see reports of your email authentication activity. A short period after setting up a DMARC policy, you’ll be able to see if your email is being used in a way that can hurt your business. With the report, you can adjust your policy and strengthen your security protocols.

Other Tips to Avoid Going to the Spam Folder

Besides using EasyDMARC, we figured that now is a good time to talk about some general email etiquette. Following these tips will not only assist in increasing your reputation and trustworthiness among your customers, but can also aid you in not going straight to someone’s spam folder! Firstly, have people opt in to receive emails from you. If someone, for any reason, gives you a fake email and it bounces, remove them from your email list! On a similar note, if someone unsubscribes, take extra protocol to ensure that you do not email them again.

When you send out emails, you’ll want to set them up in a way that doesn’t look spammy. Attention grabs are cool and all, but people receive so many promotional emails that eventually, they lose meaning. Don’t overuse caps lock, exclamation points, or exaggerating phrases (like “once in a lifetime offer,” or “lowest prices of the year, ending soon”).

Innovate the Way Your Business Functions

If you ask us, now is the time for innovation. Not only can we provide you with top notch web design, SEO, maintenance services, and more, but we want to help you protect your reputation through email security as well. If you have any concerns about the deliverability, and visibility of your emails, contact us as soon as possible. We’ll get you setup for success with email management services through EasyDMARC!