Think about some of your favorite brands. What makes them stand out against others in their industry? Besides what they sell, how captivating is their logo? How engaging are their social media posts? What about the posts that aren’t videos? When it boils down to it, people likely follow them not only as loyal customers, but also because they love their branding. If someone only utilizes stock images or the same real pictures over and over, your perception of their brand is likely to be negative and you probably won’t stay on their site or social media for long. In a way, it can even make their business look fake or spam-like. Build a connection with customers before they’re customers. Create and explore the realm of branded custom graphics with InnoVationV!
What is ‘Branding’ Anyways?
Every company in the world aims to have their own, unique branding. What does this mean? Well, when a company uses specific colors, logos, fonts, designs, and more, it creates a brand. Branded custom graphics help to influence what people think about when they see all of these things from your company. And this is altogether called branding!
If everyone used the same fonts and colors on their websites, business cards, and logos, no one would ever stand out. Think for a second all of the different brands that you can associate with the color red. For instance, take Coca-Cola. Their main competitor? Pepsi, who uses blue in their branding! This allows them to stand out from each other and be unique in their own way. Does this mean that one is worse than the other? Despite the age old argument, and speaking from a marketing standpoint, the answer is no.
How to Find Your Branding Niche
So you want to create your own brand identity through custom graphics. How should you get started and what should you avoid? To start, think of what you want to be like a “preview” of your brand. Depending on your job or industry, you can also create your brand to be a reflection of you and what you stand for. Do you need something more modern, professional, and minimalistic? Or would it make sense for you to use a silly font, bright colors, and lots of quirky designs?
Choosing Your Colors
When picking colors for your brand, be sure to stick to a specific color palette. Having too many colors can be distracting and showcase inconsistency, while having only one or two colors can look bland. You’ll also want to be sure to avoid mixing colors that clash with each other and make the information you’re trying to showcase hard to digest (think neon pink text on an aqua green background).
Instead, pick something that makes sense for the message you are trying to convey. Then, add at least one neutral color, like gray, white, off-white, or brown, for example, to help your other colors pop. Struggling to figure out what is going to work for you? We’ve got plenty of experience and are ready to help you out!
Evolving With The Times
Just because you pick a certain logo or website design doesn’t mean that it has to stay that way forever. A brand refresh every now and then can be healthy! Just be sure to not completely change up everything and leave your customers wondering if your services, and their quality, are going to be effected.
How Those “Big Brands” Do It
Let’s look back at Coca-Cola. They’ve been in the business for over 130 years now and have created an incredibly strong marketing strategy over time! Putting the strategy aside and focusing on their graphics, they have a “one brand, one visual identity” policy around the globe. Why? So that everyone knows what their product is no matter where they are in the world! They do the same with Diet Coke and Coke Zero. Altogether, this makes their global advertising easier as well, since it can be tailored to resonate with those in sports, on social media, watching the news, and more.
Coca-Cola is a global company with a local feel. This, along with their partnerships and distribution network, allows them to change up their design every decade or so in a way that doesn’t set them back. All in all, if you have the right, creative marketing strategies, the sky can be the limit for you too!
You Don’t Have to Be Creative…That’s What We’re Here For!
As a business owner, you have a lot on your plate. What’s stopping you from investing a little bit more into your business to have the outcome that you deserve by this time next year? Don’t sit and struggle trying to come up with a logo that won’t get people talking or colors that don’t match. We have the team, the experience, and the resources to build you branded custom graphics that you, and your customers, will love! Get in touch with us today and let’s start innovating tomorrow.