In our last blog post, we touched on reputation management and how you can use it to exponentially scale your business. While this is an important part of managing a business, that audience that you are responding to doesn’t just come out of thin air! People respond to services, sure, but they also enjoy seeing updates and new ideas through content that you post online. One of the biggest ways to convey your brand’s messages and reach bigger audiences quickly is through content marketing! What is content marketing and is it worth it to put your valuable time and effort into it? Let’s find out!

What is Content Marketing?

According to the Content Marketing Institute, content marketing can be defined as, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Your customers don’t always want to see a sales pitch!

Your team should be consistently brainstorming on ways to advertise your product without it sounding like a money grab. How does what your selling improve the daily life of the buyer? Show a timeline of how your product or company came to be. Once you determine your target audience, make content marketing fun! Interact with and shoutout other businesses similar to yours. Make fun social media posts for Holidays or send out emails regarding local events. Talk about what’s going on in your field of expertise around the world. The possibilities are always endless!

How Great Content Makes Your Business Flourish

Even if your business is a brick and mortar, you should still have a presence online. Whether through social media, email marketing, or just through blog posts on your website, staying in contact with your customers can keep them engaged and coming back for more. Again, steer away from only posting or sending out advertisements. Your customers and target audience are likely online all the time. Eventually, they learn to ignore traditional advertising and search for content that either answers their questions or keeps them engaged.

So how does venturing into content marketing make your business flourish? Well, as mentioned, it keeps people engaged in what your business or field has going on. If they like what they see, they will talk about it among their friends and definitely come back for more! If the content that you broadcast is consistent, relevant, and holds good quality, then you are creating a sense of trust and authority or expertise with your audience. This is where engaging and responding to comments on your content (reputation management!) comes in to give you an extra boost!

Struggling to Find Time and Ideas for Content?

Staying consistent with content marketing can bring also boost your search engine optimization, SEO, and bring you more leads and conversions at the end of the day. However, if you already have a heavy workload, finding the time to make social media posts, create and send email templates about your new products, and respond to those with questions about your services can be tiring. That’s where InnoVationV comes in!

Our team offers digital campaigning and SEO services that will provide long term results to your CSRA business. Leave it to us to bring you new customers while also keeping the older ones satisfied. We keep up with the trends and adapt them to your vision while still keeping it yours. Keep your focus where it matters the most. Get in touch with the InnoVationV team today, we are excited to help you grow!