If you want to compete in the modern marketplace, you need an attractive website. A strong online presence is essential to succeeding on even a moderate scale in this digital age.
If you’re not sure how to attract website visitors and convert those visits to sales, allow us to help. We’ll review some of the basics of good website design and then talk about how companies like ours can do the hard design work so you don’t have to.
Why Should You Want an Attractive Website?
To some people, this question may seem simple, but it’s one enough people wonder about that we have to talk about it. Why does having an attractive website design matter?
The short answer is that attractive websites, by definition, attract visitors. While traffic isn’t the only important metric when it comes to online sales, it is one of the most important.
If you just ignore our various tips to make your website attractive, it doesn’t guarantee failure but it does mean you can almost certainly do better.
People, consciously or not, expect a certain level of quality from the websites they visit. If your website looks like it’s from the early 90s or otherwise has strange text and color choices, you’re going to turn some people away.
Your Sales Funnel
At the core of any website (unless the site is purely a fun side project) should be a goal. What do you want your visitors to do?
Most often the answer is “purchase a product or service” but some organizations might wish to inform visitors of critical info or convince them of some political position. Whatever your goal, a site should funnel visitors towards helping you achieve it.
In essence, you’re building your site to convert visitors into customers, supporters, or whatever role suits your need. On the surface, this may sound sinister. In practice, this is just basic marketing and one will note any significant website is designed with at least a basic goal in mind.
Where many new sites struggle is with their User Interface (UI) and, by extension, their User Experience (UX). In part, this is because these things are complicated. A great deal of design work and even psychology goes into designing a site visitors will like and will lead them to perform the actions you want.
One common example of a good funnel technique is blogging. Blogging can attract visitors to your website, as they seek information relevant to your niche.
Once on an article, a good website will have links to other parts of the site easily accessible to the visitor as well. If you attract people interested in your niche via blogging, and then show them a link to a store or service related to that niche, the odds are better that they choose to make a purchase compared to if they were a random visitor to the site.
Where Things Get Complicated
It’s easy to start a website for no or little cost. What is far more difficult is designing a website that is easy to use and has a good funnel.
Some services offer attractive website templates that can improve your site without much work, but these have their limits. It can often be difficult to customize a site to do exactly what you want within the pre-defined limits of something like Squarespace.
Meanwhile, WordPress, while highly customizable, can be intimidating to newcomers who want anything but a very basic site. Unless you know WordPress, you can spend a great deal of time trying to implement simple changes.
On top of all this, an attractive website often requires some graphic design work that many business owners just don’t have the talent for. Odds are that you’re not an artist, not a web designer, and even your marketing skills may be limited at best.
The solution many businesses choose is to find a web design company with a strong portfolio to make their site for them. At InnoVationV, we have the expertise to give our clients the sites they want, regardless of their personal web design talent.
Where Outside Help Shines
We understand that there is an appeal to web design options that are free or easy to use. However, it’s worth noting that your website is one of the most important parts of your business.
In essence, a website is as important in the digital landscape as a storefront is in the physical world. The odds are also good that you don’t know how to manage your website’s load times and ease of use. You also may be unfamiliar with the many metrics a website can allow you to track to get invaluable information about your visitors.
Our experts at InnoVationV can help you with all that and more. We offer a robust web design service to those looking for an expert edge when it comes to their website. If you want to go a step further, we also offer SEO and digital campaigning surfaces to help drive traffic to your site once it’s ready.
Put Your Best Foot Forward
First impressions are important. Our research indicates about 85 percent of website visitors leave within 15 seconds. That means your website has about that long to convince them to stay.
An attractive website isn’t easy to design on your own. If you’d like help, we’d love for you to contact us. InnoVationV prides itself on our ability to innovate and impress; we’d love to do the same for you and your customers.