Problem
Having been in the hair industry for over 13 years, under other salon names; Erin Law decided it was time to create the brand she had dreamed of throughout the years. Fortunately her husband, owner of InnoVationV; understood the importance of branding. When she decided it was time to start her own salon studio experience for all of her clients.
Solution
Since privacy is a huge added benefit to being in a studio, incentivizing a personal experience for every client. We thought it was appropriate to simulate a glass door graphic and animation effect on the homepage. Also using very distinct colors we applied a lively atmosphere from head to toe, showcasing the originality and beauty that is Erin's passion for hair.
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